X shifts creator payouts toward original content [1]

X will end its existing creator revenue-sharing program and launch Original Content Rewards on September 8, with current participants continuing to earn under the old model through September 7.[1] The replacement will pay for qualified impressions from Premium subscribers on eligible original reporting, analysis, media, illustrations, memes, commentary, and reactions.[1] Why it matters: The change redirects X’s creator incentives away from replies and repurposed posts toward material the platform classifies as original and meaningful, potentially affecting which formats creators prioritize.[1] Eligibility also depends on reaching at least 500 verified followers and 500,000 Home Timeline impressions from verified users over the preceding 90 days.[1] Key insights: A qualified impression must be a unique Premium-subscriber impression on the Home Timeline with at least 50 percent of the post visible.[1] | X says original content can include reporting, analysis, creator-shot photos or videos, graphics, illustrations, and memes.[1] | Commentary and reactions remain eligible when they add something meaningful, while simple reposting or replying is not intended to provide viable income under the new system.[1] Cheatsheet facts: What changed: X is replacing creator revenue sharing with Original Content Rewards on September 8.[1] | Why now: X says the redesign is intended to reward original ideas, expertise, creativity, and unique perspectives rather than loopholes and clickbait.[1] | Watch next: Watch the September 8 launch and how X applies its definitions of qualified impressions and original content.[1]